It also looks to expand its existing brand line-up to more digital platforms. says it will use its new funding to create more media brands for more underserved fandoms. “We bring fans a far wider array of sports than what can be found on traditional broadcast and elsewhere, which is a byproduct of our partnership with a wide range of leagues and rights holders,” president and cofounder Ishaan Sutaria said in a statement. Channels across the brand feature everything from axe cutting to workout videos and more. But luckily, was in a unique position to deal with this due to its diverse array of sports content. It’s been a tricky year for sports, with the COVID-19 pandemic forcing several major leagues to suspend games. Related LA Tech News Uniper Care Raised $4M, PocketList Got $2.8M, and More The company has 18 distinct brands in its portfolio providing different types of sports content, and across these brands it’s able to reach over 200 million fans and generate 3.2 billion views each month. The company says it’s become the fastest growing sports media entity and the fourth largest over the past year. The media brand publishes its own content across platforms like Snapchat, Instagram, Facebook, TikTok and YouTube, and it’s found great success doing so. launched in 2017 to bring sports content to these digitally native fans. But at the same time, watching sports remains just as popular as ever. It’s a well-known trend that Millennials don’t watch as much broadcast or cable television as older generations, and this trend holds true for Gen Z viewers too.
On Wednesday, LA-based sports media company announced that it raised $32 million in a Series A funding round. CoVenture and GPS Partners led the round with participation from new and existing investors.
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